These are fraught, anxious times. What might seem like an inconsequential business decision can plunge a company into an expensive, destructive, self-perpetuating spiral that can happen at bewildering speed. Absent a measured, knowledgeable response, carefully built reputations can be left in tatters, or destroyed. More than ever, companies and individuals in professional crisis need expert support and guidance. The Sandstone Group is now offering it.
Crisis Communications. Done Right. It’s as simple as that.
“With the growing polarization in our culture and politics, targeting on social media, increased partisanship and a relentless news cycle, reputations can be ground to dust in hours. We know that increasingly, companies are looking for help. We have the expertise to support senior executives and board members when the normal course of events becomes a hurricane,” said Kevin Bosch, co-founder and managing partner at Sandstone Group.
“We believe …. We know … that crisis communications can be done better. It must be done right. The stakes are that high.”
Marc Roy, Vice President of Business Development and Public Affairs, will lead the Reputational Management and Crisis Communications team.
“Marc has spent more than 25 years in and around the media and government, managing volatile issues. Sandstone Group’s newest members, George Young and Tamara Condie, will be right there with him. It’s an impressive team,” added Naresh Raghubeer, co-founder and managing partner at Sandstone Group.
George Young is now a senior associate at Sandstone Group. He’s a heavyweight, with more than 50 years in the public and private sectors. Since 2015, he has worked in the Prime Minister’s Office (PMO), as chief of staff to ministers at National Defence and Fisheries and Oceans Canada, and as deputy chief of staff at Infrastructure and Communities. Few people understand government and the exercise of power better.
Tamara Condie joins Sandstone Group as Pubic Affairs Consultant. She arrives from the Department of Justice, where she worked on communications and public engagement. She is a former journalist and proudly Gen Z, bringing a fresh approach to issues management.
Sandstone Group’s new Reputational Management and Crisis Communications team will of course be supported by managing partners Kevin Bosch and Naresh Raghubeer. Both have deep experience in handling sensitive files, in dealing with media, and in implementing the communications strategies so many companies need.
Sandstone Group will be offering clients specific support in the following areas:
- Crisis Communications
- Brand and Reputational Management
- Media Training
- Preparation for Committee Appearances
- Digital and Social Media Strategies
- Long-term Communications Planning and Execution
- Media Relations
- Content Writing
- Media Monitoring and Research
“Chief Executives and other corporate leaders must be able to focus on running their companies. Increasingly, crises are erupting on the periphery of their purviews, threatening shareholder value and the stability of the entire enterprise. When things happen, they happen fast. There is a golden hour, so to speak, when smart, decisive action can make all the difference. We are available on short notice 24/7. Our team can shield valuable reputations, deal with the media echo chamber, help counter cyber issues, and provide insightful counsel on tactics and strategy, both of which are vital.” said Marc Roy. “When we say Crisis Communications, Done Right, we mean it.”